OVERVIEW
P.F. Chang’s Mobile App and Loyalty Program
P. F. Chang’s turned to Rockfish for the creation of its first mobile app. The app needed to speak to rich Asian traditions of the restaurant as well as introduce a new loyalty program. The result was a balance of rich experiences with mouthwatering functionality that combined to create a unique and ownable mobile app.
ARCHITECTURE AND PLANNING
Delicious is in the details when planning a mobile dining app.
Before development began with started with clickable wireframes of the app. The goal was to flesh out the core experiences in a way that allow for easy changes and rapid iteration on ideas.
