JOB OBJECTIVES

Seeking a leadership role in a growing digital practice. I have a driving passion for the Internet and more than a decade of hands-on experience creating outstanding work for the web. I enjoy leading multi-disciplinary teams and inspiring others to do their best work. My core strength is leveraging my broad background in media arts and technology to solve problems and develop strong client relationships.


PROFESSIONAL CASE STUDY

Slurpee® / 7-Eleven - Interactive Creative Director, 2008-2010
Lead client pitch to win initial engagement for a new website. Launched new website and digital platform ("Slurpee Nation™") in 60 days. Over the course of two years I have been instrumental in building a close and highly collaborative partnership with the client. This relationship has lead to countless new opportunities and business successes. Together, we have:

• rechartered the Slurpee Brand
• built the Slurpee Nation member database to over 200,000 active members
• launched and maintained a Facebook presence that today has over 1.2 million fans
• launched 2 national Battle of the Bands competitions
• launched over a dozen campaigns for mega-partners ranging from Marvel's Iron Man 1 and 2 to Domo®

The success of the Slurpee Nation platform lead to the creation and launch of the new Facebook-optimized "Slurpee World" platform in April 2010.

In addition to the business success and fan recognition, the Slurpee work has been honored with 8 Addy® awards at local, regional, and national levels.


EXPERIENCE

• The Integer Group - August 2007 to present
  Creative Director
  Clients: Slurpee, FedEx Office, Emerald Nuts, Entenmanns, Thomas' English Muffins, Georgia O'Keeffe Museum
  Industries / Verticals: CPG, C-Store, Retail, Food & Beverage, Non-Profit, Arts, Entertainment
  
  
• IMC2 - June 2004 to August 2007
  Associate Creative Director
  Clients: Procter & Gamble, Secret, Tampax, Olay, Millstone Coffee, Slurpee, Actonel, Prilosec, Clarinex
  Industries / Verticals: CPG, Pharma, Fem Care, Entertainment
  
  
• Morley Interactive - 2001 to Present
  Owner and Principal Creative
  Clients: Miss World, Texas Historical Commission, Regeneration Partners, United Paramount Tax Group, MainTape, The Industrial Group, MedSurge
  Industries / Verticals: Real Estate, Non-Profit, Professional Services, Business Consulting, Medical Devices & Equipment, Manufacturing
  
  
• Synhrgy HR Technologies - June 2002 - March 2004
  Creative Director and UX Design Lead
  Industries / Verticals: Business Process Outsourcing - Human Resources
  
  
• MarchFirst - June 1999 - February 2002
  Senior Interactive Designer
  Clients: JC Penney, Centex Homes, Dell, ATT Broadband
  Industries / Verticals: Retail, Real Estate, Consumer Electronics
  
  
• EDS - April 1997 - June 1999
  Web Developer
  Clients: State of Michigan, Saab Catalog, World Cup Soccer France '98
  Industries / Verticals: State & Local Government

SKILL SET

• Digital Strategy
• Social Media
• Internet / Digital / Multimedia Creative
• Online Advertising
• Online Loyalty Programs
• Online Couponing
• Online Sweeps & Contests
• Online Promotional Program Concepting & Design
• Digital Channel Specialty Advertising (Game Platform, Mobile, Instant Messenger Client, etc)
• Blogging
• Viral Apps
• Search Marketing
• Web Application Design
• Websites & Microsites
• Web Analytics
• Digital Studio Management & Workflow
• Brand Management

EDUCATION
Stephen F. Austin State University, Bachelor of Science in Communications, December of 1996


HONORS

• 2009 AAF District 10 "Gold Addy" for Consumer Website: www.slurpee.com
  
• 2009 AAF District 10 "Silver Addy" for Online Campaign: The Slurpee Nation
  
• 2009 Dallas Ad League "Silver Addy" for Online Campaign: The Slurpee Nation
  
• 2009 Dallas Ad League "Silver Addy" for Consumer Website: www.slurpee.com
  
• 2008 AdAge W3 Award "Silver" for Arts - Georgia O'Keeffe Museum Website
  
• 2008 AdAge W3 Award "Silver" for Copywriting - Slurpee.com
  
• 2008 AdAge W3 Award "Gold" in Food & Beverage - Slurpee.com
  
• 2008 IMA "Outstanding Achievement" Award - Integer Dallas Holiday E-Card
  
• 2007 IMA "Best in Class" Award - Secret.com Website
  
• 2007 IMA "Outstanding Achievement" Award - Regeneration-Partners Website
  
• 2007 DSVC Student Show, Session Speaker - "How to be a Web Design Rock Star"
  
• 2005 WMA "Standard of Excellence" Medsurge Advances Website